Designed a distinctive display letterform for the logo of Reliance Jewels’ exclusive Punjab jewellery collection, Baani, the inspiration is drawn from the vibrant, soulful, and culturally rich region of Punjab. This collection, rooted in tradition yet refined for the contemporary wearer, calls for a typographic expression that embodies the spirit of Punjab - bold, graceful, and full of life. Overall, the typeface for Baani will be more than just a name - it will serve as a visual homage to Punjab’s artistic legacy, exuding opulence, warmth, and timeless beauty in every curve.