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Branding
Bazaar
Bazaar is a contemporary fruits and vegetables supplier focused on delivering farm-fresh produce with ease and reliability. The brand identity combines warmth and simplicity, using soft, rounded typography and vibrant, geometric illustrations inspired by nature. A rich, bright color palette enhances the feeling of freshness and approachability. From its playful visual language to its clean, modern logo, Bazaar is designed to feel friendly, trustworthy, and rooted in everyday goodness.
PERSONAL PROJECT
The logo uses soft, rounded typography to reflect freshness and approachability. The custom ‘b’ is creatively manipulated to resemble a stylized fruit or vegetable with a flowing, almost leaf-like tail, doubling as a distinctive icon for small-scale use.
Playful, geometric forms inspired by fresh produce bring a vibrant and friendly feel to the brand. The bold shapes and natural colors reflect simplicity, freshness, and everyday joy.
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