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Campaign Design
Connect
Connect is a mental health campaign created for individuals, especially teenagers, struggling with atelophobia—the fear of imperfection. It offers a safe space to reflect, seek help, and grow through shared experiences and support. The visual identity uses soft colors, calming typography, and expressive illustrations to create a sense of warmth, clarity, and emotional resonance—making mental health communication more approachable and human.
PERSONAL PROJECT
The puzzle pieces in the logo depict the essence of the campaign, “Connect,” while the elephant symbolizes strength, health and happiness. Additionally, elephants are often associated with promoting spiritual well-being in our daily lives.
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